When it comes to engaging with customers through social media, the efforts of two major coffee companies are percolating the most. According to eDigitalResearch.com, a London-based company that insight solutions including customer experience management, Starbucks and Costa Coffee engage the most social media users in the United Kingdom.
The findings are part of eDigitalResearch’s latest Food and Beverage Social Media Benchmark that measured the number of “likes” on UK-based social media pages. Both Starbucks and Costa....