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My Starbucks Rewards loyalty program members will now have another great reason to keep up with the “Times”. That is The New York Times.
This week Starbucks Coffee Company announced an elevated digital news experience for the Starbucks® mobile app.
As part of the agreement, The New York Times top news of the day, along with a selection of other articles addressing key social, political, and economic issues will be available for free via the Starbucks® mobile app for the 10 million My Starbucks Rewards® loyalty members. What’s more, these customers will also have the opportunity to earn “Stars” through paid digital and print subscriptions to The New York Times.
“We see a future in which the Starbucks retail experience seamlessly extends to the mobile devices our millions of customers carry with them every day,” said Howard Schultz, Chairman and Ceo of Starbucks. “Our relationship with The New York Times is the perfect example of bringing this vision to life. We have proudly sold millions of copies of the paper in Starbucks stores for more than a decade, and are excited to bring this experience to the next level by enabling Starbucks loyal customers to take the best of The New York Times with them wherever they go, whenever they want it.”
Starting in the first half of 2016, as part of the Starbucks digital news experience, the daily and weekend briefings from The New York Times will be delivered to My Starbucks Rewards® loyalty members through the Starbucks® mobile app as well as other relevant articles from The Times recommended by Starbucks. Additional articles recommended by Starbucks will come from other media sources over time.
Mark Thompson, president and CEO of The New York Times Company, said: “We have enjoyed a long and fruitful association with Starbucks and we’re delighted that this agreement will further extend our digital relationship. This is another in a series of arrangements we have made recently in order to ensure that The Times continue to expand the reach of our journalism to new and interesting pools of readers. We’re particularly happy that Starbucks has also put in place an appealing incentive to turn these readers into subscribers.”
Free digital access to 15 articles per day on NYTimes.com is currently available in many U.S.-based Starbucks stores through the Starbucks Digital Network. The New York Times newspaper is also widely distributed in Starbucks stores across the country.
What’s more, My Starbucks Rewards customers will earn Stars by purchasing paid digital and print subscriptions to The New York Times. Customers will then have the ability to redeem those earned Stars for food and beverages at participating Starbucks® stores.
The agreement with The New York Times links more than 7,000 company-operated Starbucks stores in the U.S. with the 10 million My Starbucks Rewards® loyalty members in a new and highly relevant way.
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