Starbucks announced Tuesday, on its blog and through e-mails, changes to its My Starbucks Rewards Program.
“We regularly evaluate our program to see how customers are using it,” Starbucks spokesperson Linda Mills told Loyalty 360. “We wanted to be able to deliver the best benefits to customers and to be able to deliver them digitally. They won’t have to wait for a postcard. They will get their rewards immediately.”
The primary change customers had requested, according to Mills, was the end of postcards....