When Staples launched its strategic reinvention four years ago, its No. 1 priority was to reposition the company for the future and return to growing sales and earnings. Staples CEO Ron Sargent reported positive news regarding the company’s omnichannel customer experience efforts during the company’s fourth-quarter earnings conference call on March 4.
“This year we had a more targeted approach to driving profitable promotions with small business customers,” Sargent explained, according to Seeking Alpha. ....