The speed of mobile feedback from customers is increasing as mobile marketing adoption spreads, according to Medallia’s recent release of its annual Customer Benchmark Research Study. Michelle de Haaff, vice president of marketing for Medallia, told Loyalty360 that there were many interesting findings in the benchmark study. “The speed at which end customers are using to provide companies with feedback using their mobile devices (via email, SMS, on websites, etc.) has increased in alignment with the general market adoption of....

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