Brands seeking innovative ways to expand their reach often rely on cross-promotional opportunities to increase customer engagement, and Southwest Airlines understands that many of its customers can travel far and wide to attend their favorite sporting and entertainment events. Therefore, the airline was very excited to announce a new partnership between its loyalty program and ScoreBig.com, an online marketplace that offers discounts on millions of tickets to thousands of live events.
Through ScoreBig.com, Southwest Airlines will begin....