Southeastern Grocers has created a new SE Grocers loyalty rewards program for their BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores. The new program will allow customers to earn points during checkout at any of their participating locations.
“We are committed to providing a shopping experience our customers can count on,” said Anthony Hucker, President and CEO of Southeastern Grocers. “In service of being a great place to shop, we are launching a new rewards program that is designed to best meet the everyday needs of our customers and associates. SE Grocers rewards will allow customers to redeem savings on fuel and groceries, combining the two greatest reward aspects our customers have told us mean the most to them.”
Customers throughout all BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores will now be able to receive a SE Grocers rewards card to easily start earning points that can be redeemed for savings on groceries and fuel at Shell branded stations.
“Coming together with Southeastern Grocers to provide a great rewards program for our customers is something we are excited about,” said Todd Gulbransen, North American Loyalty Manager for Shell Retail. “We know that customers are always looking for value and great ways to be rewarded, and we are proud that the Fuel Rewards program is an additional benefit for those shopping at BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores.”
The new rewards program will offer bonus points on hundreds of products throughout the stores. The program will also allow members to save their points for up to two years.
To support the launch, Southeastern Grocers and Shell are offering the first 100 customers at a Shell-branded gas station in select markets up to $40 per vehicle of free fuel. Customers can get updates on free fuel events in the Southeast through the end of July by visiting the Bi-Lo, Winn-Dixie, Harveys and Fresco y Más Facebook pages.
SE Grocers Rewards replaces Plenti, a coalition loyalty program that enabled consumers to earn and redeem points for purchases at all participating companies. Plenti ended on July 10 after it stopped accepting new enrollments in mid-April.
Southeastern Grocers operates about 575 stores in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina.