Transforming customer engagement into customer loyalty is the overarching goal at LG Electronics, says David Vanderwaal, Head of Marketing USA for LG Electronics. One of the biggest ways LG Electronics achieves this customer engagement is through its use of social media.
"We put a lot of time into social," Vanderwaal told Loyalty360. "We are building social platforms and programs that talk about things other than straight-up product; our Facebook, YouTube channel, and Twitter post lots of things that don't have to do with....