For CVS Pharmacy, specifically, officials connected to the ExtraCare loyalty program, leveraging social media helps educate members by providing answers and information in real-time.
“Our goal is to be as responsive and helpful as possible to make sure our members are getting the most out of the ExtraCare program,” Michele Driscoll, vice president, loyalty & personalization, CVS Pharmacy, explained to Loyalty360. “Social media is also a great opportunity to promote collaboration among ExtraCare members and we....