The rise of customer loyalty as a significant marketing strategy continues to expand across Europe. More brands are beginning to understand the power of leveraging programs that seek to retain customers and build long lasting relationships. This is the true promise of loyalty and customer experience marketing, and it is a philosophy that Snipp Interactive will now bring to Switzerland.
Snipp, an innovative marketing technology platform that drives a host of customer engagement and loyalty initiatives for brands and retailers, has just announced the incorporation of Snipp Interactive Gmbh. This new office promises to bring a high level of customer loyalty marketing excellence to clients across Germany, Switzerland, Central Europe and Eastern Europe.
Furthermore, Snipp is also bolstering the move with the addition of Christian Hausammann as Managing Director.
Hausammann possesses over 15 years of experience in the loyalty marketing industry, which has included a position at Swiss Post Solutions as Head of Customer & Loyalty Management. In this capacity, Hausammann successfully managed sweeping loyalty initiatives for European clients across the fashion and department retail industries.
“I am tremendously excited to join the Snipp team to lead our push into Germany and Central and Eastern Europe,” Hausammann said. “I have been intimately familiar with the loyalty market in Europe for many years now, and I think Snipp’s loyalty product offering is unmatched. In particular, the notion of marrying receipt-processing with an enterprise loyalty solution creates an entirely new product that is perfectly suited for multi-channel brands looking to do loyalty programs. There is tremendous potential for such a solution in these geographies, particularly since the Snipp platform already has a presence and customer base here.”
Alongside the new Snipp Interactive Gmbh, Snipp already runs a number of loyalty programs in Europe in both the retail and service sectors. This includes programs for an iconic Irish department store, a large utility company and Europe’s second largest shoe retailer. This new move only further establishes the company’s presence across the region.
“The opening of our Swiss office and the hiring of Christian marks a new and important chapter in the evolution of our loyalty product,” said Atul Sabharwal, CEO of Snipp. “We have successfully finished the integration of our acquisition and Christian provides both a level of continuity for existing partner loyalty clients who may migrate directly onto our platform, as well as the opportunity to dramatically expand our presence in underserved markets in Europe.”