BRISTOL, England & PARIS—smartFOCUS (LSE:STF), a global leader in multi-channel marketing software, has signed a partner agreement with leading global loyalty marketing specialist, Initiatives & Développements, under which the group will integrate, operate and resell the full smartFOCUS Intelligent Marketing software suite as part of its loyalty management solution to its European customers and prospects.
Paris-headquartered and listed on the Euronext market, Group ID is an expert in the development of consumer loyalty....