According to Siegel+Gale’s fourth annual Global Brand Simplicity Index, simplicity not only stands out, but “it brings clarity instead of confusion, and decision instead of doubt. The rewards are real—simplicity inspires greater loyalty in customers, makes innovation easier for employees and drives revenue for brands.”
The Global Brand Simplicity Index evaluates the state, significance, and impact of simplicity on brands. This year the research explored the relationship between simplicity and employee innovation....