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Sometimes, viewing customer loyalty through another lens can inform a company’s decisions in a different light.
Loyalty360 talked to Mario Invernizzi, General Manager EMEA, Stellar Loyalty, about loyalty marketing in Europe and the similarities and differences with the American market.
What overall trends are you seeing in the European market in terms of loyalty marketing?
Invernizzi: Historically in the E.U., we’ve seen a lot of tractions related to gift cards and coalition programs, which offer....
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