ShopRite loyalists in the next few weeks will be able to update their loyalty cards with the grocery chain’s coupons right from their iPhone or Android-enabled phones. is currently working to add mobile support for the Save to Card coupon gallery that it powers for ShopRite. Shoppers will be able to browse coupon offers and simply click the coupons they want to load to their Price Plus loyalty card.

“The strategy is to continue to transform the coupon industry, which has for decades been dominated by the FSI [free standing insert] that comes with the Sunday paper,” said Steve Horowitz, chief technology officer of “And while the FSI still represents the distribution vehicle for the largest number of coupons, digital coupons represent the fastest growing category of coupons.”

Digital coupons include those that are distributed electronically,  including coupons printed, saved to a store loyalty card or redeemed on a mobile device.

In 2009, digital coupons represented 10 percent of coupons redeemed,  up from 1 percent in 2006. It is a growing industry.

Read the full article here.

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