Shoe Carnival Leverages New Customer Engagement Strategies

In the past couple of years, Shoe Carnival, one of the country’s largest footwear chains with more than 555 stores throughout the Midwest, South, and Southeast regions, has seen its Shoe Perks loyalty program more than double to more than 12 million members.

Baesman has helped Shoe Carnival grow its Shoe Perks loyalty program by conducting an extensive analysis of member behavior, developing a segmentation strategy, and establishing KPIs to measure program performance. What’s more, Baesman refreshed Shoe Carnival’s online portal that empowers members to access their respective account information.

Now, Shoe Carnival’s newest customer engagement strategy involves Shopkick, the leading shopping rewards app.

Shoe Carnival will leverage Shopkick’s technology to:

Reward Foot Traffic: Shoppers will earn “kicks” for checking out items and making purchases in all 419 retail stores across the U.S. and in Puerto Rico.

Keep Shoppers on their Toes: In-app content will drive cross-category product awareness and engagement.

Find the Right Fit: Unique and personalized in-app look book content will engage and entertain consumers. 

“New strategies that help us connect with today’s shoppers in the ways they want to be reached – on mobile–are essential in today’s market,” said Kelsey Sheehan, Social Media and Affiliate Marketing Manager at Shoe Carnival. “Shopkick allows us to connect with and attract customers to our products before they even enter our store, helping us drive engagement in the aisle and purchases at the register.”

Shopkick’s pay-for-performance model has been proven to deliver high ROI, driving incremental foot traffic, visits to the shelf, and sales.

Prior to partnering with Shopkick, Basemen helped Shoe Carnival personalize member communications and recognize individual members at the point of transaction.

Jeff Sopko, president of Baesman, previously told Loyalty360 that if Shoe Carnival wanted to influence behavior, improve customer experience, customer engagement, and drive results, “we had to leverage our segmentation work to develop campaigns that specifically resonated with each audience. The program now runs more efficiently and we can measure program activity immediately.”

Shoe Carnival wanted to capitalize on its brand presence and increase the popularity of its Shoe Perks loyalty program. Increased enrollment, improved customer engagement, and a seamless multichannel member experience became top priorities. From strategy to execution, Baesman overhauled the Shoe Perks member database, revamped the program’s benefits, and established an online portal where members can access their account information.

Shoe Carnival is one of the country’s largest footwear chains with more than 555 stores throughout the Midwest, South, and Southeast regions. It was founded by David Russell in 1978 and is headquartered in Evansville, IN. Along with the brand’s strong brick-and-mortar presence, serves as a shopping destination for shoe fans throughout the United States.

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