NEW YORK, Dec. 6, 2011—SHAPE, the leading active lifestyle magazine for women, reached record breaking numbers in mobile sweepstakes entries using a 2D Barcode, such as a Microsoft Tag or QR Code, with its November issue Microsoft Tag campaign. Commemorating the brand’s 30th birthday, SHAPE created with Nellymoser (http://www.nellymoser.com), a mobile marketing company, an interactive sweepstakes offering readers the opportunity to win close to 1000 products throughout the issue.
This celebratory campaign allowed readers....