Shane’s Rib Shack prides itself on thanking its loyal customers for their excellent engagement throughout the year. With that in mind, Shane’s Rib Shack this week launched its fifth annual “Wait & Win” campaign.
Throughout the month of December, every guest who visits any participating Shane’ Rib Shack location will receive one Holiday “Wait & Win” game piece, which contains a special gift from Shane’s Rib Shack, which has 70 locations in 12 states predominantly in the Southeast.
“Our Wait & Win campaign is a great way to reward our customers during the holiday season and thank them for being loyal to Shane’s Rib Shack,” Amy Bouchard, Marketing Coordinator, Shane’s Rib Shack told Loyalty360. “Customers are instantly engaged in the promotion as they receive their game piece in December. Unlike in years past, customers can reveal their prize immediately which will only enhance their dining experiences. Rewarding and thanking customers is Shane’s No. 1 priority.”
The game piece customers receive should be redeemed at the same Shane’s location where it was received. Guests may scratch and reveal their prize at any time after receiving their game piece and will be able to redeem their prize anytime between Jan. 1, 2015 through Feb. 28, 2015.
Shane’s Rib Shack is giving away more than $850,000 in prizes to customers this holiday season. Each game piece features one of many delectable Shane’s prizes including Free Shack Wraps, Shack Potatoes, Boneless Wings, Homemade Peach Cobbler, and Special Edition “Pig Butt” T-Shirts.
“We have always worked hard to ensure our customers are happy and satisfied during their visits,” Bouchard added. “We train our staff to treat each customer with love and respect and, in turn, customers will give their loyalty and come back for more great food. The same philosophy holds true for the community as a whole. If you want customer loyalty, everything must go full circle.”
Shane’s Rib Shack was founded in 2002 in McDonough, Ga. by Shane Thompson, who started the restaurant with his grandfather’s secret BBQ sauce. Since becoming a franchised restaurant in 2004, Shane’s Rib Shack has grown to become the country’s fastest growing fast-casual barbecue concept. In 2011, Shane’s Rib Shack was recognized by Fast Casual Magazine’s 2011 Top 100 Movers and Shakers, and in 2010, Shane’s was recognized as one of the fastest growing, private companies in America.