Selina has officially launched its new rewards program, Luna by Selina, at all 52 locations across the globe after conducting a beta launch earlier this month. Guests are able to immediately sign up for the free membership tier, Luna Nueva, and earn tokens from each stay that can be redeemed for future accommodations at a Selina location. In addition to rewarding members for their stays, Selina is offering Luna members the chance to earn rewards tokens through volunteer opportunities hosted by each property worldwide.
Luna members earn 10 tokens for every $1 USD spent on accommodations booked directly via the Selina app or Additionally, members can earn over 250 tokens for participating in the various impact activities (e.g., beach cleanup, tutoring, etc.) in the local communities where Selina is located.
“At Selina, we have a strong global community of return guests, and our new loyalty program allows us to reward them for staying, playing, working, and dreaming with us,” says Selina Co-Founder and CEO Rafael Museri. “We’re also excited to foster the guest and local community connection that is experienced with each stay by incentivizing Luna members to participate in the ongoing volunteer activities we coordinate at each property.”
In addition to tokens that can be redeemed for future accommodations, Luna members receive exclusive access to a range of discounted benefits, like 10 percent off retail items and complimentary activities where they connect with other guests, such as happy hour drinks, yoga sessions, and guided city runs.
“As our Selina platform continues to expand around the world, we love seeing guests return to explore new locations with us,” says Bay Hudner, Selina Head of Loyalty and Membership. “Luna is a way to recognize these fans and another means to cultivate meaningful connections, joy, comfort, and adventure for our guests. We’re excited to work together as partners with our loyalty program members to build the best Selina experience possible.”
Selina guests can register to become a member of Luna by enrolling on the Selina app or Members can also redeem tokens for a free stay with Selina by booking directly through our app. Rates vary by location and room type, with options to suit every itinerary and budget. New Luna membership tiers will roll out in the future as Selina explores additional benefits and experiences to offer at each location around the world.

Recent Content