2012 Satmetrix Net Promoter® Benchmark Study shows clients come first for 32-year-old company
Investing services company Scottrade, Inc. scored highest in customer loyalty among 11 financial services brands in the 2012 Satmetrix Net Promoter® Benchmark Study.
Scottrade took the top spot in the brokerage and investment category, securing the highest Net Promoter® Score (NPS®) “thanks to a combination of low cost, ease of use and responsive customer service,” according to Satmetrix. The Satmetrix Net Promoter....