A Scotland-based loyalty-program operator wants small businesses to collect more from loyalty programs and initiatives. As a result, the operator, Swipii, earned an award for “The Best New venture for 2014,” by the Scottish Institute for Enterprise.
Swipii is a customer loyalty company that targets local independent businesses that want to attract new customers as well as retain the ones they already have.
Swipii CEO Chitresh Sharma described in a press release the factors which led to the creation of the company.
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