SAN MATEO, Calif., Jan. 16, 2012—DemandTec, Inc. (NASDAQ: DMAN), the collaborative analytics cloud for retailers and consumer products companies, today announced that Schwan’s Consumer Brands North America, Inc., a leading manufacturer and marketer of frozen foods, has renewed its subscription to Customer Trade Planning, a predictive trade analytics app on the DemandTec network.

By leveraging DemandTec, Schwan’s empowers business planning teams to more effectively invest trade promotion funds through advanced pricing and promotion analytics. The predictive app will allow Schwan’s to better understand consumer demand to achieve brand objectives and support a more strategic level of collaboration with retail trading partners.

“Schwan’s continues to invest in serving our retail customers, and the end consumer, in the most effective way possible,” said Sean Reid, SVP Customer Sales at Schwan’s Global Consumer Brands, Inc.  “Partnering with DemandTec for predictive trade analytics aligns with this strategy and provides Schwan’s with a competitive edge.”

Customer Trade Planning is a component app in the DemandTec Total Trade Optimization™ solution, and part of the broader DemandTec Decisions™ suite, the industry’s only comprehensive offering enabling integrated sales and marketing optimization, coordinated top-down and bottom-up planning, and true collaboration with retailers using shopper insights and shared analytics.

“Our customers vote with their wallet each and every day,” said Dan Fishback, President and Chief Executive Officer of DemandTec.  “We are honored that a category leader like Schwan’s has once again chosen to place their trust in DemandTec.”

DemandTec is a network of cloud apps and insights for more than 500 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities. Approximately 16,000 retailer and manufacturer end-users on DemandTec have collaborated on more than five million trade deals to date.

About Schwan’s

Schwan’s Global Consumer Brands, Inc. is the holding company for Schwan businesses that market fine frozen foods in grocery stores throughout North America and Europe. Schwan’s Consumer Brands North America, Inc. markets leading brands including Red Barrons®, Freschetta®, and Tony’s® pizza, Mrs. Smith’s® and Edwards® desserts, Asian Sensations® specialties and Larry’s® potatoes. These brands have helped make Schwan’s a leader in the frozen-food aisles of grocery, warehouse, club and convenience stores throughout North America.

About DemandTec

DemandTec (NASDAQ: DMAN) connects more than 500 retailers and consumer products companies, providing common solutions to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec’s services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on more than five million trade deals.  DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior.  DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec’s expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec’s solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec’s documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

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