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SAP has just launched a new way for consumers to interact with businesses. enterprises interact with each other. Three months after its acquisition of Qualtrics, SAP has rolled out 10 new offerings that combine experience data (X-data) with operational data (O-data) to measure and improve the four core experiences of business: customer, employee, product, and brand. The rollout of this system sets a new standard in enterprise software.
The combination enables organizations to listen to the beliefs, emotions and intentions of customers, employees, suppliers, partners, and other stakeholders. These new offerings embed X-data directly into an enterprise’s applications (such as its CRM, ERP, or HCM systems) to drive continuous action and improvement.
“We want everyone to remember their Xs and Os,” says SAP Chief Executive Officer Bill McDermott. “Experience Management is the new frontier for the world’s best-run businesses. I have never seen SAP more fired up to help our customers be a driving force for growth, innovation, and optimism.”
Ryan Smith, co-founder and CEO of Qualtrics, says, “We live in the experience economy where organizations are either intentionally racing to the top or unknowingly racing to the bottom. The difference between the companies that will win is they understand how X-data and O-data work together to tell the story of what is happening in an organization, why it’s happening, and how to act in real time to deliver breakthrough business results.”
These new SAP offerings provide organizations with an end-to-end XM platform that uses X-data and O-data. As a result, organizations can:
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