A recent favorable ruling by the Federal Communications Commission on a petition by SoundBite Communications will have implications throughout the mobile marketing community, according to SoundBite officials.
The ruling permits mobile marketers to send out a single text message confirming that a customer is opting out of further text messages. Though it seems like a simple issue, some mobile marketers had been sued for simply acknowledging via a text message that the marketer had received and was acknowledging a customer’s desire to....