Royal Bank of Canada Scores Hat-Trick at Loyalty360 Customer Awards

Royal Bank of Canada enjoyed a celebratory evening as it earned esteemed honors for its RBC Rewards program during the Loyalty360 Customer Awards at last week’s inaugural Customer Expo.

The Loyalty360 Customer Awards honor global industry leaders that are truly focused on building strong relationships with their customers and providing innovative solutions to create remarkable customer experiences. 

Royal Bank of Canada garnered three prestigious awards: The Platinum Award in the Customer Experience & Engagement category; a Bronze Award in the Loyalty & Advocacy category, and it secured the Customer Service Innovation Award.

“It’s an honor to be recognized for our leadership in client experience, loyalty, and innovation,” Jacqueline Calisto, Vice President, Global Loyalty & Rewards, RBC, said. “RBC is privileged to be part of so many Canadians’ lives and it is our commitment to help our clients get the most out of their rewards program while providing an exceptional and engaging experience. RBC remains at the forefront of loyalty through a solid commitment to innovation and technology which has played an important role in our ability to evolve the rewards program and provide clients with a differentiated experience.”

RBC Rewards is Canada’s largest and most flexible bank-owned proprietary loyalty program. It is an extremely client-centric program focused on giving RBC clients more ways to earn rewards faster and more ways to save through unique offers and special perks as well as more choices to redeem rewards. 

RBC’s strong commitment to innovation and technology has enabled RBC to remain at the forefront of loyalty and customer experience. RBC’s rewards program is a place where it can engage with clients to provide them with real value beyond points. The company’s philosophy is to help clients get the most out of their rewards program while providing an exceptional and engaging experience.

“RBC Rewards is a core tenet of our long-term, client-centric strategy,” Sean Amato-Gauci, Executive Vice President, Cards, Payments & Banking at RBC, added. “Our program drives engagement with millions of RBC customers on a daily basis. It offers them a combination of meaningful and valuable rewards that makes it easy to attain great redemption experiences. With recent innovations like the new linked loyalty partnership with Petro Canada that drives instant fuel savings and more ways to earn points, we are continuing to innovate and expand on our market-leading proposition for consumers and businesses.” 

Royal Bank of Canada is Canada’s largest bank, and one of the largest banks in the world, based on market capitalization. It is one of North America’s leading diversified financial services companies and provides personal and commercial banking, wealth management, insurance, investor services, and capital markets products and services on a global basis. RBC has approximately 80,000 full- and part-time employees who serve more than 16 million personal, business, public sector, and institutional clients through offices in Canada, the U.S., and 35 other countries.

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