Will the luxury Ritz-Carlton hotel chain adopt a loyalty program? It’s possible.
As you know, Ritz-Carlton - the luxury hotel chain that belongs to the Marriott family - doesn’t let you earn Marriott Rewards points, although you can redeem Rewards points for Ritz-Carlton stays. The chain’s traditional position has been that its customers prefer to be recognized over rewarded. But when the luxury hotel market started to sink about 18 months ago, I wondered if we might see Ritz-Carlton adopt a program of....