Camp Hill, Pa. (July 29, 2013) - Rite Aid Corporation (NYSE:RAD) has launched wellness65+, the first chain drug store loyalty program for those 65 and over, with an integrated marketing campaign built on the brand's promise to deliver personalized service that actively helps its customers live well. The new seniors program is the latest extension of Rite Aid's highly successful free customer loyalty program wellness+.
The marketing campaign, created by Rite Aid's longtime agency MARC USA, brings to life the....