While Rite Aid saw its third-quarter 2014 fiscal year sales rise nearly 2%, to %$6.4 billion, its same-store sales for the period rose 2.3% sparked by the June launch of Wellness65+ -- the first chain drug store loyalty program for those 65 and over.
Pharmacy sales grew 3.5% in the third quarter, thanks in large part to Wellness65+ -- according to Trefis, the company that analyzes how companies’ products impact stock prices. What’s more, Trefis says Wellness65+ has helped improve Rite Aid’s front-end sales.
“The....