There is a growing trend in customer loyalty programs to deliver more personalization and customized programs, but how important is that customization to the end consumer?
Loyalty360 CEO Mark Johnson spoke with Chief Marketing Officer of Redpoint, John Nash, about these trends and a recent study conducted by Redpoint to determine just that.
Brands today understand the importance of collecting customer data, but creating value out of that data can be a challenge.
Brands need to personalize engagement with their customers by....