Brands in the quick-serve restaurant (QSR) sandwich segment are performing well in the areas of food taste, preparation, and order accuracy according to Empathica’s 2013 Quick Service Restaurant (QSR) Benchmark Study. But the study reveals two areas in which QSR sandwich brands have room to improve -- offering product recommendations and making customers feel valued.
An underwhelming 27% of consumers feel valued when visiting QSR sandwich brands, the report reveals.
“Consumers rank service over price, which provides an....