More than half of all consumers in the U.S., Great Britain, Germany, and France fell undervalued by their banks, according to research from Ipsos MORI commissioned by GMC Software Technology. The report, which includes responses from 4,032 consumers across the four countries, examined what consumers really think about their banks’ customer experience and how they are valued.
According to research findings, financial institutions must close the customer experience gap with friendly, knowledgeable staff and banking services that....