Mike Mueller, Vice President of Loyalty, Marketing & Partnerships, Wyndham Hotel Group participated in an enlightening Q&A with Loyalty360 to discuss the company’s new umbrella advertising campaign, customer loyalty, customer engagement, and customer experience.
What prompted the launch of this campaign and what are your goals?
At Wyndham Hotel Group, we have two customers we need to satisfy: guests who stay at our hotels and our franchisees. In terms of guests, consumers told us they didn’t know that our 12 featured....