Len Shneyder, Marketing Manager, OtherLevels participated in an intriguing Q&A with Loyalty360 to discuss how the mobile gambling industry, estimated to be worth $100 billion by 2017, is evolving and how with all the success that brands are having in this industry, the challenge of cutting through the cluttered gambling marketplace and reducing player churn and disengagement remains a concern.
For brands to deliver ROI, the ability to engage and retain players is essential and, according to Shneyder, it’s more critical now that....