Q&A with Aneesh Reddy, Capillary Technologies

Mark Johnson, CEO of Loyalty360, recently spoke with Aneesh Reddy, Co-Founder, and CEO of Capillary Technologies, about their recent acquisition of Persuade, a full-stack customer experience company with strong expertise in customer loyalty, digital experiences, and analytical solutions.

Reddy says this marks the Singapore-headquartered company’s first U.S. acquisition and fourth globally.
“Persuade’s founders, John Tschida and Bill Jansen bring a deep understanding of customer loyalty with many decades of combined experience in the loyalty management space,” Reddy says. “They have crystallized their knowledge by building four highly successful loyalty companies, including Persuade. Their team of seasoned professionals has built a world-class portfolio of prestigious customers. Together, Persuade and Capillary strive for excellence in the global loyalty space.”

Capillary’s enterprise-ready AI-powered SaaS platform drives consistent business growth and establishes enduring brand relationships with 500M+ customers across multiple industries, including apparel & fashion, luxury & lifestyle, food & beverage, supermarkets, hospitality, retail, and consumer goods and durables.

Capillary’s acquisition of Persuade, a brand with over 30 years of expertise, further extends Capillary’s presence in North America and strengthens its position as the global customer loyalty and engagement leader. Persuade’s expertise in digital capabilities and its advanced loyalty platform will complement Capillary’s capabilities to raise the bar of customer loyalty programs and deliver solutions for new verticals like airlines, automotive, and healthcare, benefiting customers across the globe.

Persuade is a highly profitable company serving several Fortune 500 brands and having grown 300% in CY2020 and already surpassing its CY2020 revenues during the first six months of CY2021.

Post-pandemic, companies worldwide are busy reinventing loyalty strategies, and this especially involves adapting to the meteoric growth in digital and online customers sparked by rolling lockdowns and less accessible brick-and-mortar business. To meet this need for change and adaptation, the Persuade acquisition enables Capillary to turbocharge curated actionable insights across the customer’s entire journey for both in-store and also online experiences.

Amidst ever-changing consumer expectations, Capillary strives to ensure that customers worldwide remain loyal to their chosen brands by intelligently rewarding them for desired behaviors through hyper-personalized loyalty and engagement experiences.

Capillary Technologies has a presence across the US, Middle East, SEA, India, and China. Founded in 2008, the platform has unlocked customer retention potential for 400+ enterprises, including top brands like PUMA, VF Corporation, Jotun, Levi’s, Domino’s, KFC, Pizza Hut, Asics, HP, Bata, and many more from sectors like apparel & fashion, lifestyle, luxury, food and beverage, hypermarkets, hospitality, fuel retail, FMCG and consumer durables. With a massive reach of 100+ loyalty programs, 120K+ stores, and 500M+ consumers, the company is backed by Warburg Pincus, Sequoia Capital, Avataar Capital, and Filter Capital. Capillary has also been featured by acclaimed firms such as Forrester, Gartner, and Harvard Business Review in various reports.

For more information, visit www.capillarytech.com

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