As the customer experience increasingly transitions into the digital mobile space, it certainly makes sense for marketers to make the move as well. Consumers are now purchasing almost everything online, even groceries, which is prompting the rise of fully personalized ecommerce customer engagement platforms such as Foodie.fm.
Created by Digital Foodie, Foodie.fm is a multichannel product suite that allows grocery stores in Europe to bring consumer-facing online services to shoppers everywhere. Small independent shopkeepers to larger scale operations have already been relying on Foodie.fm to provide a wide range of smart phone and tablet-based tools for mobile savvy customers.
And now the award-wining platform has just announced a new service call Foodie Loyalty.
First launched in conjunction with Prisma Peremarket, Foodie Loyalty will help the Estonian grocery retailer extend its loyalty program into the mobile space. Foodie Loyalty is a loyalty program that will allow consumers real-time access to their member information and various other benefits. This includes earned point balances, shopping history, recipes, and targeted promotions as they become available. Foodie Loyalty will also seamlessly integrate into Prisma Peremarket’s internal systems to allow online ordering.
"People spend more time on mobile than on TV,” said Kalle Koutajoki, CEO of Digital Foodie. “Also half of the visits we see and about 75% of the returning users come from mobile devices. To serve the consumer demand, you need to be in their pockets. Foodie Loyalty offers a seamless and fast way to enable that. We are very proud to work with Prisma Peremarket in bringing them to mobile with new ePrisma service."
Available on iPhone, iPad, Android and Windows phone-based mobile applications and offered through Prisma Peremarket’s ePrisma online service, Foodie Loyalty will also further enhance the shopper’s customer experience with a behavioral personalization engine. By analyzing order histories, selected preferences, 
and product popularity, this will help shoppers navigate Prisma Peremarket’s more than 70,000 products to find exactly what they need.
Prisma Peremarket also expressed its excitement over the new partnership with Digital Foodie.
"We have been developing our customer loyalty program for years and bringing it to consumer's pockets is a very natural evolution given the increasing customer demand,” said CEO Prisma Peremarket Janne Lihavainen. “It enables us to increase loyalty and decrease costs from more traditional marketing channels. Foodie's technology and personalization capabilities make them a perfect partner for us to start developing our mobile presence and expand our online operations."