Primax, which has been offering affordable, flexible, and customizable payment card services to credit unions, banks and businesses since 1981, has relaunched its credit card loyalty program now

called ConnectUP™ Rewards.

ConnectUP™ Rewards includes new and enhanced features for Primax issuers’ cardholders.

For example, an online value center allows cardholders to take advantage of money-saving offers and earn points on those purchases. With the ShoppingFling feature, cardholders earn points by shopping online with hundreds of participating merchants.

What’s more, with the subscription-based coupon feature, cardholders can access coupons and download, print, use online, or send their coupons to a mobile device.

The PointsPurchase feature allows cardholders to purchase additional points needed in order to complete redemption. A charity redemption feature has also been incorporated into the offering. For Primax’s card-issuing clients, both ShoppingFLING and Points Purchase are revenue-generating features.

“Primax has worked to develop an improved loyalty program that will attract cardholders while it adds to our clients’ bottom line,” Ted Keith Jr., President and CEO of Primax, said in a release. “With ConnectUP™ Rewards, we have a strong offering that helps our clients better compete in the payments card arena. Offering cardholders flexibility and value is essential to growing a credit card portfolio. Primax is constantly seeking new ways to add value for our clients. ConnectUP™ provides excellent incentives for our issuers’ cardholders to buy and spend and make their credit card top of wallet.”

Headquartered in Wakefield, Mass., Primax partners with financial institutions and businesses throughout the United States to implement exceptional, customizable credit, debit and private label card programs with a high degree of control, and supports these programs and merchant acquirers with back office functions, outstanding customer care and the on-going support needed for success. While its roots are based in New England, Primax serves clients throughout the U.S., the District of Columbia, Bermuda, Barbados, and the Cayman Islands.

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