Launching sports app PickPointz nationally right before the start of the NFL regular season makes a lot of sense, considering the amount of customer engagement it attracts through Fantasy Football.
Participants predict final scores, statistics, and Fantasy Player of the Game, right up until the final whistle. They win redeemable points toward gift cards from Best Buy, Buffalo Wild Wings, and Cabela's.
What’s more, PickPointz launched the first "Active" Fantasy football game with the "Two Million Point Challenge", a season-long tournament with winners earning points redeemable for prizes and brand name gift cards.
"PickPointz utilizes the power of sports to engage with its players repeatedly on their terms,” James Ryan, president and CEO of 2020 Marketing, said in a release. “During that moment of possibility when they are most open to interaction, following a successful pick, we provide advertisers the opportunity to talk to them. We know there are many free sports games and mobile apps online. PickPointz differs from other sports apps and fantasy sports games by serving as a point-earning companion throughout the season for our players as they watch and follow the sport they love."
PickPointz is a free reality-based mobile sports app available for iOS and Android devices that offers sports fans the opportunity to earn real rewards from brands they love, while offering advertisers access to a highly engaged and valuable sports-minded consumer. The app's national expansion will coincide with the start of the NFL season, which kicks off Sept. 5 on NBC with the defending Super Bowl Champion Baltimore Ravens vs. the Denver Broncos.
With PickPointz, everyone is a winner as sports fans can make and update their picks for the final score, final statistics, and the Fantasy Player of the Game and Week on all NFL games throughout the season. As the action progresses players earn points for correct predictions. The sooner the correct pick is made, the more points the user earns. Points are then redeemable for gear and gift cards from name brands including Buffalo Wild Wings, Cabela's, Best Buy, and Sports Authority.
PickPointz announced the launch of the first "Active" fantasy football game with its "Two Million Point Challenge" -- a dynamic weekly fantasy game based on the same principles of traditional fantasy football, but with PickPointz, a participant’s roster never "locks". Players will have the ability to change their picks up until the final whistle, so participants never miss out on the players they wanted to draft or never had a chance to draft.
Each week throughout the NFL season, PickPointz players will compete for high scores in a series of four-week tournament rounds with the top 50 finishers each round earning a stake of the two million total points, redeemable for gear and brand name gift cards, by season's end.
Prior to PickPointz's national launch, 2020 Marketing engaged in 11 months of beta testing (Sept. 2012 to July 2013) with more than 166,000 returning players taking part in predicting the outcome of 3,026 live events across major league and college sports, including the NFL, NBA, MLB, and NCAA.
The results revealed significant engagement with its players with a long-tail 11-month retention rate 240% higher than the industry average of 5%. PickPointz players played a total of 3,684,891 final score and final stats games, engaging with a staggering 26,261,764 ads during the beta test.
According to a survey conducted in late 2012 of PickPointz users, players indicated they watch more sports now than before, with 72.8 % watching more frequently and 76% watching live sporting events longer because of PickPointz. The data also revealed 13% female participation, with many citing the ability to watch the games along with their significant other while earning rewards they want.