Piada Italian Street Food has partnered with retail technology company Sparkfly to revamp its guest loyalty program. The collaboration aims to create a more personalized, seamless experience for Piada’s customers while supporting the company’s growth in new markets.
The updated loyalty program introduces a tiered system, allowing customers to earn rewards based on how much they spend. The three tiers, Taster, Insider, and Expert, offer increasingly valuable reward incentives, with 10 points earned for every dollar spent....