Subway's Expands Globally, Refreshes App and Loyalty Program
Subway is rapidly expanding its global footprint through a series of strategic master franchise agreements. The company has signed more than 20 agreements in just three years, committing to more than 10,000 future Subway openings. This represents more than 40% of the brand’s new locations in 2024. As part of its global strategy, Subway is partnering with experienced multiunit operators to adapt its menu and operations to the needs of new markets, including countries like Paraguay and Mongolia. The brand’s focus on collaboration ensures flexibility and market-specific innovation.
In August 2023, private equity firm Roark Capital acquired Subway in a deal estimated to be worth nearly $9.55 billion, marking a significant transition for the 37,000-location chain. After that, Subway revamped its loyalty program, introducing a tiered MVP Rewards system in the U.S. and Canada to increase customer engagement. The new program was influenced by consumer feedback and offers more rewards based on spending levels.
Subway is also prioritizing digital transformation to streamline operations and improve customer convenience. Mike Kehoe, Subway’s global chief development officer, said, “In North America, we’ve made significant digital investments over the last year by refreshing our app, loyalty program, and catering business, with a focus on delivering added convenience and a better experience for guests.” Kehoe added, “In key European markets, we’re rolling out the next phase of our digital experience with a refreshed app and loyalty program, as well as self-order kiosks in select restaurants.” Kehoe added that the chain also plans to remodel as part of its transformation journey. “A new, modernized look improves guest perception and reenergizes franchisees and their teams.”
Learn more about the Subway MVP Rewards Program here: https://www.subway.com/en-us/rewards
Qatar Executive and Privilege Club Launch Exclusive Avios Partnership
Qatar Executive and Qatar Airways Privilege Club have announced a novel partnership that offers exclusive benefits to their loyalty program members. Privilege Club loyalty members and Qatar Executive clients will soon be able to earn and redeem Avios when flying on Qatar Executive’s private jets. The partnership applies to Qatar Executive’s fleet of G700, Global 5000, G650ER, and Airbus A319CJ aircraft.
Qatar Executive VP of Commercial, Trevor Esling stated, “As we continue to set the standard for business aviation, our partnership with Qatar Airways Privilege Club further enhances the exclusive benefits we offer to our clientele. The programme aims to reward our loyal passengers while creating further synergies within the Qatar Airways Group. As a first-of-its-kind within our industry, we see it as another addition in providing a seamless and rewarding journey at every touchpoint.”
Members can book directly with Qatar Executive to earn four Avios for every dollar spent. They can also redeem the Avios in full or use the Cash + Avios option when booking Qatar Executive flights. As a special perk for first-time bookings, Privilege Club members can receive four complimentary tier upgrades, with one Platinum and three Gold status upgrades.
Learn more about Avios here: https://www.avios.com/en-GB
New Partnership Between Bilt Rewards and Accor Heightens Customer Experience Through High-Value Points Transfer
Bilt Rewards has announced a new partnership with Accor’s ALL loyalty program and booking platform. The partnership will give Bilt’s renter members an unprecedented point transfer option. Bilt members can now transfer their points to the ALL program and receive a competitive 3:2 points transfer, providing more value for travelers looking to redeem points across Accor’s 5,700 properties in more than 110 countries.
Accor’s Chief Loyalty & Ecommerce Officer, Mehdi Hemici, said, “We are excited to launch this new partnership with such an innovative and cutting-edge company like Bilt. Through their seamless technology, members can easily transfer their points into ALL and get instant & transparent rewards throughout our unrivaled worldwide choice of hotels across 45+ brands.”
The partnership significantly enhances Bilt's presence in key regions such as Europe and Asia while offering members greater flexibility. For example, 3,000 Bilt points now convert to 40 Euros in ALL Reward points, providing transparent value and rewarding experiences at every price point, from economy to ultra-luxury. Bilt members can also enjoy exclusive benefits like no blackout dates, combining points and cash for stays, room upgrades, and access to Accor’s wide array of curated experiences in music, sports, and entertainment.
Learn more about Accor’s ALL Loyalty Program here: https://all.accor.com/loyalty-program/reasonstojoin/index.en.shtml
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Original Article Links:
Subway’s Digital Comeback Features Retooled App and Loyalty Program
Qatar Executive and Qatar Airways Privilege Club Announce First-of-Its-Kind Partnership
Bilt Rewards Announces Partnership with Accor, Offering Unmatched Point Transfer Value