In this marketing world of online, mobile, and social media, customers have, thanks to rapidly changing technology, a myriad of choices at their disposal that they can use to make a purchase.
While online and mobile have changed the marketing world, 70% of Canadian retailers say more than half of their sales occur in physical stores.
According to a new study released today by Deloitte and Tulip Retail titled, Retail’s Omnichannel Omnichallenge, retailers in Canada are building omnichannel strategies based on the foundation of brick....