Email may not be as exciting or as novel as many of the new customer engagement channels hyped through social media, but it’s surely in no danger of going away. Many digital marketers have been predicting the demise of email for years. The reality is that email continues to be the workhorse of many customer engagement professionals.
That is not to say, however, that email has remained static. The email and the marketing technologies used to connect with customers have evolved dramatically. Today, the most effective digital marketers....