As part of its strategy to reenergize and revitalize its approach to customer engagement and loyalty marketing, Perks has just announced its new partnership with Loyalty360. Perks, a leading employee and customer engagement solutions provider, is excited to leverage the marking association’s resources to better serve its base of over 5 million global users.

As part of Perks’ continued commitment to excellence, this new union will be used to maintain a knowledge base of best practices and techniques associated with the continuing evolution of loyalty marketing in the B2C and B2B marketplace. Both Perks and Loyalty360 share the same fundamental understanding that, when executed properly, thoughtful and innovative engagement efforts drive business performance and loyalty. Perks looks forward to sharing expertise, best practices, news, and insights with the Loyalty360 community - as well as participating in the Loyalty360 Verified program.

“We are delighted to have Perks join Loyalty360,” said Mark Johnson, CEO and CMO of Loyalty360. “As the landscape of employee, channel, and consumer brand loyalty continues to evolve, we see growing interest from the market to align themselves with strategic and thought leaders that can help them evolve, shape and guide them in this rapidly evolving landscape. Perks will be a great resource for our community, and we look forward to having them actively involved.”

As leaders in loyalty, both companies understand that there are constantly new ways to engage and retain customers, specifically in this new era where the evolving B2B buyer’s journey resembles the B2C experience. The evolution of digitally connected customers lies at the core of this marketing evolution, reflecting the dramatic change in the dynamic between relationships and transactions. These connected customers can now buy from retailers, OEM’s, distributors, and resellers regardless of geography.

In today’s B2B environment, engaging throughout the customer’s buying cycle requires a similar way of thinking to the B2C Omni-channel strategies major brands are engaging in today. B2B marketers must nurture prospects through multiple channels before they can turn different hits into sales opportunities, so it is critical to know how you are connecting with each buyer at each interim stage.

As a member of Loyalty360 and a leader in innovative rewards and recognition solutions, Perks looks forward to shedding light on the latest news in B2B and B2C loyalty and engagement.

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