Many brands have come to understand that interacting with customers throughout their journeys has positive consequences: reduced churn, improved sales, greater advocacy. The reason is clear. Customers want to be recognized as individuals, and when brands can reach out to customers with relevant messages, those customers feel a deeper emotional connection.       To get a closer look at the work Pegasystems has been doing in this area, Loyalty360 spoke with Vince Jeffs, Senior Director of Product Strategy for the company....

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