P&G Survey Reveals Majority of Consumers Would Patronize a Business if They Know and Trust the Cleaning Brands Used

According to two P&G surveys, which the brand just revealed, COVID-19 is still very much on the mind of consumers and that it will be critical for businesses to reassure their guests that it is safe to return.
 
In May of this year, P&G Professional, which is the away from home division for the brand, surveyed 850 frequent business and leisure travelers and 974 diners about how COVID-19 has impacted their expectations on future travel and dining experiences. This survey showed that “more than 70 percent of hotel guests and 80 percent of diners believe COVID-19 will have a medium to large impact on their expectations, even as nearly 50 percent of each group plans to return to their routines within the next three months.”
 
“For more than 110 years, P&G Professional has offered cleaning solutions that help protect businesses and communities,” said Paul Edmondson, P&G Professional Americas Commercial Director, in a P&G press release. “Now more than ever, it is critical that businesses achieve and maintain a high level of cleanliness and disinfection to help ensure the health and safety of employees and guests. Communicating the steps taken to achieve these new standards of clean is key to building trust with customers while rebuilding their business.”
 
The press release also said that as businesses start reopening and customers come back to shop, transparency about the cleaning methods and procedures used as well as the specific products can help them be more safe and confident about returning to the store.
 
“Seventy percent of travelers and nearly 60 percent (58%) of diners respectively, said they would patronize a hospitality or foodservice establishment if they knew the business was using a manufacturer or brand of cleaning products they personally knew and trusted,” The study also revealed, shown in the press release. “In addition, 55 percent of travelers would be willing to pay more for a hotel room and one in three diners would be willing to pay more for a meal if they knew the business was using a personally recognizable and trusted brand of cleaning products. Each survey revealed that P&G Professional is the professional-grade cleaning manufacturer with the highest awareness and trust by respondents with nearly 50 percent saying they have extreme trust in P&G Professional to clean a facility most effectively vs. 38 percent of the next leading competitor.”
 

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing