Humanizing a loyalty program is the ultimate goal of a new video series from La Quinta Inns & Suites called, “On The Road With Dave,”—featuring Dave Sims, La Quinta’s vice president of loyalty marketing.
“On The Road With Dave" premiered last week on YouTube, as well as La Quinta’s brand channels, with two episodes: Episode 1 in Austin and Episode 2 in historic San Antonio.
Episode 1 is all about Austin, a weird city in its own right, but Sims meets a loyal Returns....