Tendril, the leading provider of Energy Services Management (ESM) solutions, today announced it has been selected to deliver innovative engagement solutions to more than 100,000 consumers of NV Energy, a utility that provides a wide range of energy services to 1.3 million customers throughout Nevada. After a competitive bid, NV Energy chose the Tendril ESM Platform to deliver Home Energy Reports designed to increase awareness of energy usage and provide personalized recommendations to reduce consumption.
“NV Energy has long focused on delivering a diverse set of tools to help its customers better manage their energy use and save money,” said Adrian Tuck, CEO, Tendril. “By selecting Tendril to support the delivery of Home Energy Reports, they are now doubling down on the power of data to further engage an already enlightened customer base. I am confident that our approach to delivering highly targeted and personalized information will have an immediate positive impact on the energy consumption habits and satisfaction rates of Nevada's residential customers.”
Tendril and NV Energy will begin delivering Home Energy Reports to Nevada residents in July 2014. The reports will be offered via physical mail and email and will provide information on an individual's energy usage, recommendations for reducing consumption and offers for related products and services.
In these reports, the content is highly tailored to the user. This unique approach is enabled by Tendril's patented home simulation model, which leverages multiple stores of data including historical energy consumption and demographic information from public sources. According to programs in progress today, leveraging this data to create accurate customer profiles and delivering targeted content drives participation rates up to five times higher, compared to those achieved through traditional methods.
“Forward looking providers like NV Energy are looking to move beyond compliance to really unlock the value of consumer engagement. They recognize that energy is a service and must be treated differently,” continued Tuck. “This means taking into account the individual needs of the user and personalizing offers for products and services that drive great outcomes for NV Energy and their customers.”