JoAnn McCormack, Senior Manager, Digital & Activation, Novartis Consumer Health, and Keith Grzegorek, IC Group’s account supervisor who manages the Novartis Consumer Health loyalty program known as Prevacid® 24HR Perks, participated in a Q&A with
Loyalty360 to discuss the highly successful program, which relaunched in April.
The program−which has received two industry awards−is an acquisition, retention, and engagement loyalty program that rewards consumers with free rewards for engagement with the brand....