Nordstrom wants to engage with its customers through Instagram and make it easier for them to shop.
The retailer became the first company to launch the Like2Buy platform, which is designed to enable a more seamless shopping experience for customers on Instagram
Here’s how it works: When a customer sees a photo posted on Nordstrom’s Instagram feed that they’re interested in purchasing or learning more about, they simply click on the Nordstrom profile name and then click the link on the Nordstrom profile page. Next, the....