There is no end in sight for officials at The Finish Line as they stride toward customer experience excellence. Whether it’s through The Winners Circle
loyalty program or an enlightened customer shopping experience, The Finish Line always has CRM, experiential marketing, and customer engagement in its strategic forefront.
With that in mind, The Finish Line on Tuesday named Samuel M. Sato, formerly President, Finish Line Brand, as the company’s new President. The Board of Directors also elected him to the board, filling the....