For Maggie Lang, Senior Director of Guest Marketing, Kimpton Hotels & Restaurants, today’s launch of the Kimpton Karma Rewards loyalty program−which will effectively replace the existing InTouch program−is a significant milestone for the company.
“We’re extremely active in social media and we looked at how we rewarded and engaged,” Lang told Loyalty360. “It’s time to keep innovating and we took a new look at loyalty. We went to our most loyal members and asked them why do they keep coming....