Netflix is taking its popular series like “Outer Banks,” “Stranger Things,” “Bridgerton,”
and others beyond the screen, creating immersive experiences for fans. In 2025, Netflix is teaming up with Mastercard to offer exclusive perks, including presale tickets and unique access to in-person events tied to its hit shows.
Netflix Chief Marketing Officer Marian Lee said, “Our shows and films have incredible fanbases, and when our audiences fall in love with a story, they don’t just want to watch it, they want to live it. With a restaurant, a Broadway show, and Netflix Houses opening throughout 2025, we can’t wait to welcome fans and Mastercard cardholders from all over the world to experience Netflix in person.”
Mastercard Chief Marketing and Communications Officer Raja Rajamannar added, “We understand that spending is no longer transactional — it’s transformational. People are choosing to invest in experiences that bring personal fulfillment and lasting memories. We’re excited to bring cardholders closer to their growing passion for entertainment through this partnership with Netflix, offering them exclusive access to unique and immersive experiences.”
As Netflix’s preferred payments provider and partner, Mastercard will support major in-person experiences like Netflix Bites, “Stranger Things: The First Shadow,” and Netflix House, all debuting in 2025.
During the second pop-up of Netflix Bites, fans, and food enthusiasts will be treated to an unforgettable dining journey inspired by the popular Netflix series. Meanwhile, fans of the “Stranger Things” series will get dibs on tickets for a Broadway prequel to the series, “Stranger Things: The First Shadow.” Fans will also be able to explore beloved Netflix characters and stories all year long at Netflix House, which will debut locations at the Galleria in Texas and King of Prussia in Pennsylvania, both slated to open in 2025.
Watch this YouTube video to learn more: https://www.youtube.com/watch?v=l_tLOWvcI6s
Read more on Loyalty360:
Looking Ahead at Loyalty and Payments for 2025
Citi & Bank of Shanghai Partner for Seamless Payments for Travelers
Loyalty360 Q&A with Mastercard on Customer Engagement and Evolution in Customer Loyalty